The Honey Birdette brand has proven itself to be a major success across many different markets and nations since it was established in Brisbane, Australia in 2006. The brand was first created with an eye on the development in the Australian market but has now set out to develop a global reach with development and growth taking place in both the U.S. and U.K. in 2016.
Honey Birdette has been looking to gain a foothold in the European markets for a number of years and finally took its first steps into Europe in 2016 with the opening of a flagship U.K. store in the capital of London. The opening of the Covent Garden store in 2016 has led to a new plan from the lingerie producer that includes the creation of many stores taking in a number of U.K. locations in a plan that will lead to Honey Birdette operating 40 stores across the country by the close of 2018.
Sales growth has not been limited to Europe as the Honey Birdette brand has also seen its customer base grow across North America, an astonishing 374 percent growth in Online sales to U.S. customers took place in 2016 and prompted the creation of a dedicated U.S. Online sales platform.
Honey Birdette has grown its reputation as a luxury sensuality store based upon the needs of its customers and the development of its own products generally seen as of higher quality than those produced for the mass market.
Founder Eloise Monaghan believes every customer should enjoy an unforgettable experience when they step through the glossy black doors of a Honey Birdette store where champagne flows freely and each customer is aided by one of the beautiful “Honey’s” who are a major part of the sales experience for every individual.