There are few companies in the world who can rival the success that has recently been seen by the Honey Birdette company that has been in operation in its home country of Australia and around the world since 2006. One of the amazing facts announced by Honey Birdette in 2017 has been the news of a 374 percent sales increase in the U.S. and Canada that has been at the heart of a decision to create a dedicated Online sales platform in North America.
Honey Birdette is not limiting its expansion to the U.S., but is also looking to build on the achievements that have taken place in the U.K. over the last year; the sales platform of choice for Honey Birdette in the U.K. is the use of physical store locations that have proven a great success across the Southeast of the nation with three stores open in London and the surrounding areas. The recent announcement explained Honey Birdette is in a strong position to increase future sales through the opening of a further 37 stores in the U.K. that will take the total to 40 by the end of 2018.
Honey Birdette is the idea of a single marketing expert, Eloise Monaghan, who states she was enjoying a glass of champagne with a friend when the idea for the brand came to her in 2006. Eloise Monaghan has maintained the idea that a glass of champagne is the perfect way of exploring the products on offer from the luxury lingerie brand that began life in Brisbane, Australia and has become a global presence in the last decade.
The Honey Birdette brand has embraced the need for a new form of business to be conducted in the 21st century as the company keeps customers up to date on sales and new releases through its Websites, email, and social media marketing options.