What makes a company great? Some executives say a lot of money is the prime ingredient in corporate greatness. Others say employees are the key to corporate success, while other executives say products are the main ingredients in a successful company. But when all the smoke clears, and those answers are analyzed, it apparent that those three ingredients have equal footing in a great corporation. Eucatex is an example of a company that possesses and continues to cultivate those three important characteristics.
Eucatex was a small Brazilian company back in the 1950s. It actually was a spin-off company. Americana Sawmill Americana had been doing business in the state of Sao Paulo for more than 30 years when the owners of the company saw a need in the marketplace. Americana Sawmill Americana had the raw material it needed to produce a different type of ceiling tile back then, so from that need came the creation of Eucatex. Eucatex started to produced ceiling tiles made from eucalyptus wood. The product was a hit in Brazil and the word spread to Europe. By the late 1960s, Eucatex was shipping ceiling tiles to more than 50 countries.
But even though Eucatex was selling a lot of product, there was a dark side to that success. The wood residue was accumulating and creating an environmental issue. When Flavio Maluf joined the company in 1987, he addressed that challenge and several other issues. When Maluf became president in 1997, the wood residue issue was solved. Maluf and other Eucatex executives realized that they could add a paint line to their other building products using the waste residue. Eucatex and Maluf had another win on their hands when they decided to offer their paint line to the global market.
Today, Eucatex has several product lines that offer commercial, residential and DYI builders an innovative and environmentally friendly way to build buildings, homes and just about anything else.