Equity First Holdings LLC is a U.S based financial institution. However, it has expanded its operations in several parts of the world. Lately, they have penetrated the United Kingdom market. The company targets organizations and extremely wealthy individuals who are in need of non-purpose capital. They have specialized in awarding loans based on stock or shares trading publicly in the stock market. After evaluation of the risks involved and the expected future performance associated with the stock, shares, bonds, and treasuries of the client, they can choose to award the loan or not depending on the results of the evaluation.
Equity First Holding was founded in 2002 and has its headquarters in Indianapolis, Indiana. The company also has a satellite office in the city of New York. The company runs its operation under the management of the President and Chief Executive Officer Mr. Al Christy Jr. The company has several executives with Mr. Jeff Smith being the Managing Director.
Most of the company client base is composed of organization and wealthy individuals who have otherwise been rejected by conventional lenders. Christy says that there is a group of investors who cannot be given loans by the conventional banks due to the rules and requirements governing those institutions. As a result, these individuals and organizations have turned to equity lenders for money. Over the years, Equity First Holdings have registered an exponential growth in their customer base. The Chief Executive Officer says that when it comes to awarding loans or accessing capital, efficiency, speed, and flexibility are rare attributes to find with conventional lenders.
With this in mind, Equity First Holdings have made it their core go to tap into these qualities which have consequently, improved customer satisfaction. The company offers better terms when awarding loans based on stock. In a case where the stock appreciates, the client retains 100 percent of the market value during maturity. It also offers lower interest rates as considered to banks. It also maintains a fixed interest rate for the whole duration of the loan payment. Moreover, the company holds no restrictions to the usage of the loans awarded unlike with some conventional lenders that govern the use of the funds.