If you have yet to hear about Sweetgreen ,then you have no idea what you are missing. This legacy restaurant is headed to the top because of one reason and one reason only, they are giving more people better foods.
The co-CEO Nathanial Ru is running ahead of the fast food chain by building a high end salad chain that is looking to change the fast food game forever.
With investors such as Danny Meyer, Steve Case, and Daniel Boulud, people are getting a tastier, more healthier side of food. Sweetgreen is a growing salad restaurant that delivers fresh, healthy, organic, local salads to their customers. Everything is made fresh everyday with produce that is delivered right to their door.
It’s hard to really compare Sweetgreen to any other type of fast food chain because they really are incomparable. Nothing on the Sweetgreen’s menu is ever permanent, and customers can expect a different menu at least 5 times per year.
Another thing Nathaniel Ru and the crew have implemented in the business model is the distinctive menu items across the country. No one store has the same menu item, which is neat in comparison to other quick eats around the country.
Many people somewhat question the ability to sustain such an idea, since many foodies tend to stay loyal customers based on their favorite menu items. But Sweetgreen believes that change is good, and change is what is going to not only keep them in business, but help their business grow.
Sweetgreen is all about taking food to the next level. The Georgetown University classmates haven’t shied away from technology and it’s ability to push their business to new levels. 30% of their business transactions happen through their mobile app and or website, which is one of the reasons they depend heavily on technology. Ru says that “It has always been part of our DNA”
Not only are Nathanial Ru and his partners taking it to the next level, they are stepping up as team members. Five times a year, corporate closes so that everyone can be involved in the restaurants. And since the co-CEOs are bi-coastal, they run this entire operation without a main headquarters, allowing them to grow the company nationally.
Companies are successful because they dare to be different. Sweetgreen is stepping out on faith and trying something no one else has dared to try. They are all about quality over quantity and that might just be the secret ingredient to their overall success.