The Secret of Fabletics’ Success

Kate Hudson’s Fabletics Company has grown to be a $250 million business in a span of three years. As part of the growing active wear movement, the company uses a subscription mechanic to sell clothes to its customers. The premise is that the clients love brands that push them a little and are inspirational. Convenience and membership further make the combination more powerful.

Albeit the traditionally successful ventures were defined by price and quality of their products, a shift in economics has rendered this not effective enough. Instead, qualities such as customer experience, last-mile service, gamification, exclusive design, and brand recognition all determine the high- value products as per the modern consumers.

Fabletics have likened themselves to Warby Parker and Apple to determine their market position, and this has paid off handsomely. Consequently, the company will be opening more stores this year, adding to the existent 16 stores in cities like Illinois, Hawaii, Florida, and California.

The general manager, Gregg Throgmartin, ascribes the successes to the building of the new and re-imagined version of the high-value brands. The company membership model allows them to offer personalized service and the trending fashion at only half price that of competitors. The company management realizes that it is easier to make its customers happy when it knows who they are and what they need.

Fabletics Company does its physical stores differently. One method of being different is the use of reverse showrooming. Browsing in Fabletics has been turned into a positive business strategy, and it allows the firm to build relationships, be reliable, and know the local markets through their events and activities. Consequently, 30 to 50% of the company customers who walk through the company doors are members already. Moreover, another 25% are converted to members in the store. Case in point, if a customer is shopping and tries a clothing item on, the item is immediately put in their online shopping cart. Fabletics pays no consideration to whether the customer buys the item in the store, but they use retail as a means of service.

Moreover, Fabletics understands that it must show the right content to the customers, both in the physical as well as online. The move helps the firm not destroy the clients’ brand journey. Fabletics uses the local online data to determine customer preferences that should be stocked in the company. The stock in the store is determined by among other things social media sentiments, membership preferences, real-time sales activity, and store heat- mapping. The company also adds more ranges to test the consumer needs.

Besides, the company success s is based on their focus on accessibility, people, and their cultures.

Fabletics’ Launch

Fabletics was launched at the Beverly Hills hotel where KATE Hudson walked down the red carpet. The room was full of celebrities and paparazzi, as would be expected in any Hollywood event. Demi Lovato, in his speech, stated that albeit he loved the Fabletics cute clothes, he liked what they stood for more. Demi said that the company inspires women and makes them become the best version of themselves. It also encourages them to be strong irrespective of their size, age, or shape; it empowers them.

“The Greyhound Diaries” Reaches New Levels Of Success For Doug Levitt

Doug Levitt has had a successful life across the two very different careers, the first as an international correspondent for a series of well known news media outlets, including NBC, ABC, and CNN; the second career of Doug Levitt has taken him in a very different direction with the Washington D.C. native being the creative force behind the multimedia project, “The Greyhound Diaries”. Levitt has crossed the country using bus lines that are generally only used by those with little other option because of economic issues.

“The Greyhound Dairies” has now become the defining work of the life of Doug Levitt as he has spent over a decade traveling by bus and talking to his fellow passengers as they set out to reach various locations in the heart of the U.S.; over the early stages of his journey by bus, Doug Levitt found himself shocked at the level of economic difference between those in the upper echelons of society and those at the sharp end of U.S. life. “The Greyhound Diaries” has taken on many different forms as it has evolved over the years to include a book, spoken word aspects, and a two EP’s of original music.

Doug Levitt has been a major part of the political and artistic landscape for a number of years and set out to develop his artistic career as a singer songwriter, citing the death of his father as the defining moment of his life and inspiring his artistic drive. Levitt has searched for many different areas of interest that changed over the course of his life to include science and politics.

“The Greyhound Diaries” began as a simple six week project Doug Levitt hoped would lead to some artistic success, but has gone on for more than a decade as he has made his way to many different areas of the country often ignored by mainstream media outlets. Doug Levitt reports little has changed over the decade or so he has been traveling by bus, including the number of laptop computers available remaining low and many former prisoners using the bus to return to their homes after serving their sentence.

Smart Shopping with Fabletics

Searching for that perfect outfit to wear to the gym shouldn’t take so much time to shop for, that you don’t have time to actually hit the gym. It also shouldn’t cost for than your budget can afford. To find the quality of clothing that will last, that is also stylish and trendy, many people believe you need to spend a small fortune on the expensive, high-end apparel brands. However, thanks to Fabletics, this is not longer the case. They offer high-quality clothing that can be compared to the expensive brands, but they sell them at a fraction of the cost. Plus, their website it easy to use and makes shopping for that perfect outfit simple and easy, saving you both time and money.


To become a member at Fabletics, you are offered a discounted outfit to get you started with your membership. You then take a quiz to help determine your lifestyle and exercise preferences. This helps narrow down the outfit choices on their website to customize outfits that you would most prefer. Then, each month, personalized outfit choices will be emailed to you to pick from, or you can choose your own. Once you choose your two to three piece outfit, it will be shipped to you for your low monthly membership cost. This makes shopping easy and saves you quite a bit of time shopping. You are always sure to get an outfit you’ll love that is trendy and stylish, and most importantly, comfortable.


The main reason that members come back month after month, is the great quality of clothing that you receive. Everyone likes getting a bargain. When you feel like a smart shopper, you come back for more. With the help of actress Kate Hudson, Fabletics is always offering the latest styles and trends, so you will always look fantastic. You can wash your outfits as often as needed, and they will retain their color, shape, and compression. This will ensure that you will look great and have the support from your clothing that you need to have a great workout. Living a healthy and active is important to living the best life you can.


Fabletics online store has been successful enough to take on industry giants like Amazon, and become a multimillion dollar company in just a few years. They have decided to take that success and open physical stores. These stores add another layer of customer service for their customers. Their members can come in the stores and see the clothing before they decide on what to purchase. They implement a reverse showroom technique to be successful online and in their stores. Many companies lose business when customers come in their stores, but ultimately purchase online when they find it cheaper. For Fabletics, it doesn’t matter if their customers buy online or in store. When customers shop in store, their items go in their online shopping cart as well. Then they can decide whether to purchase in store or online. They simply are giving their customers more options and learning about the communities that they serve.


The fashion industry has proven to be one of the most dynamic industries on the globe. Creativity in this industry has been on a wild for a very long time. With the introduction of technology, fashion has taken a whole new twist with designers and fashion gurus taking centre stage in integrating technology into their works. Chris Burch argues that technology and fashion work and grow together. Burch notes that at times, technology may require assistance from fashion in order to gain popularity.



Chris Burch features greatly in any conversation concerning business, especially in technology and fashion. As the founder and CEO of Burch Creative Capital, a New York based firm managing venture investments and brand development, the co-founder of Tory Burch LLC has been and still is a major contributor to the fashion industry. His devotion to the power of branding is commendable. Raised in a middle-class family in Pennsylvania, Burch and his brother ventured into the clothes business while still in campus at Ithaca College. This saw the birth of Eagle’s Eye, a sweater company that they expanded from a campus store to a national distributor footprint.



Burch’s interest in fashion did not die with the selling of Eagle’s Eye to Swire Group. In 2004, he assisted his then wife with the launching of Tory Burch fashion label and actually served as co-chair of the company. Since then, Burch has ventured into numerous fashion-focused businesses such as his current signature company, Burch Creative Capital which was established in 2008 as J. Christopher Capital LLC. In 2011, the father of six launched C. Wonder to operate as a retailer in apparel, home décor and accessories. The C. Wonder brand was purchased by Xcel Brands four years later.



Chris Burch has been referred to as a serial entrepreneur due to his diverse background in business. He not only applied his keen sense of marketing and sales in the fashion industry but has also ventured into technology, consumer products, entertainment and real estate. He owns vast properties across the world which include hotels, resorts and luxury homes. He produced the 1993 comedy film, Watch It, which received a high rating from the New York Times. Burch had also invested in Voss Water, a bottled water company. His risk-taking nature has led to his success in business and has seen him grow his wealth to achieving a billionaire’s status as named in the 2012 Forbes Magazine’s “The World’s Billionaires”.