Smart Shopping with Fabletics

Searching for that perfect outfit to wear to the gym shouldn’t take so much time to shop for, that you don’t have time to actually hit the gym. It also shouldn’t cost for than your budget can afford. To find the quality of clothing that will last, that is also stylish and trendy, many people believe you need to spend a small fortune on the expensive, high-end apparel brands. However, thanks to Fabletics, this is not longer the case. They offer high-quality clothing that can be compared to the expensive brands, but they sell them at a fraction of the cost. Plus, their website it easy to use and makes shopping for that perfect outfit simple and easy, saving you both time and money.


To become a member at Fabletics, you are offered a discounted outfit to get you started with your membership. You then take a quiz to help determine your lifestyle and exercise preferences. This helps narrow down the outfit choices on their website to customize outfits that you would most prefer. Then, each month, personalized outfit choices will be emailed to you to pick from, or you can choose your own. Once you choose your two to three piece outfit, it will be shipped to you for your low monthly membership cost. This makes shopping easy and saves you quite a bit of time shopping. You are always sure to get an outfit you’ll love that is trendy and stylish, and most importantly, comfortable.


The main reason that members come back month after month, is the great quality of clothing that you receive. Everyone likes getting a bargain. When you feel like a smart shopper, you come back for more. With the help of actress Kate Hudson, Fabletics is always offering the latest styles and trends, so you will always look fantastic. You can wash your outfits as often as needed, and they will retain their color, shape, and compression. This will ensure that you will look great and have the support from your clothing that you need to have a great workout. Living a healthy and active is important to living the best life you can.


Fabletics online store has been successful enough to take on industry giants like Amazon, and become a multimillion dollar company in just a few years. They have decided to take that success and open physical stores. These stores add another layer of customer service for their customers. Their members can come in the stores and see the clothing before they decide on what to purchase. They implement a reverse showroom technique to be successful online and in their stores. Many companies lose business when customers come in their stores, but ultimately purchase online when they find it cheaper. For Fabletics, it doesn’t matter if their customers buy online or in store. When customers shop in store, their items go in their online shopping cart as well. Then they can decide whether to purchase in store or online. They simply are giving their customers more options and learning about the communities that they serve.


The fashion industry has proven to be one of the most dynamic industries on the globe. Creativity in this industry has been on a wild for a very long time. With the introduction of technology, fashion has taken a whole new twist with designers and fashion gurus taking centre stage in integrating technology into their works. Chris Burch argues that technology and fashion work and grow together. Burch notes that at times, technology may require assistance from fashion in order to gain popularity.



Chris Burch features greatly in any conversation concerning business, especially in technology and fashion. As the founder and CEO of Burch Creative Capital, a New York based firm managing venture investments and brand development, the co-founder of Tory Burch LLC has been and still is a major contributor to the fashion industry. His devotion to the power of branding is commendable. Raised in a middle-class family in Pennsylvania, Burch and his brother ventured into the clothes business while still in campus at Ithaca College. This saw the birth of Eagle’s Eye, a sweater company that they expanded from a campus store to a national distributor footprint.



Burch’s interest in fashion did not die with the selling of Eagle’s Eye to Swire Group. In 2004, he assisted his then wife with the launching of Tory Burch fashion label and actually served as co-chair of the company. Since then, Burch has ventured into numerous fashion-focused businesses such as his current signature company, Burch Creative Capital which was established in 2008 as J. Christopher Capital LLC. In 2011, the father of six launched C. Wonder to operate as a retailer in apparel, home décor and accessories. The C. Wonder brand was purchased by Xcel Brands four years later.



Chris Burch has been referred to as a serial entrepreneur due to his diverse background in business. He not only applied his keen sense of marketing and sales in the fashion industry but has also ventured into technology, consumer products, entertainment and real estate. He owns vast properties across the world which include hotels, resorts and luxury homes. He produced the 1993 comedy film, Watch It, which received a high rating from the New York Times. Burch had also invested in Voss Water, a bottled water company. His risk-taking nature has led to his success in business and has seen him grow his wealth to achieving a billionaire’s status as named in the 2012 Forbes Magazine’s “The World’s Billionaires”.