Contribution of José Borghi to Brazilian Advertising

José Borghi is a Brazilian native born in Presidente Prudente. José has become an icon in the advertising industry through creating unforgettable events and customizing them with his clients’ brands. Initially, José never dreamt of being in the advertising industry, but when he got an invite from his sister to assist in helping her choose the right path to follow in Cannes, he got attracted by the commercial displays of It’s a scene that sparkled a new dream of joining the advertising industry.

After successfully attaining his academic credentials in advertising from PUC-Campinas, José was full of ideas though his financial muscles were feeble. This didn’t hinder him from scooping his first job at the agency Standard Ogilvy as the editor. After a while, José moved to a series of other advertising agencies where he continued to prove himself as able and optimistic in the advertising industry. When working at the Talent $ Leo Burnett, José met Erh Ray who after exchanging ideas founded their agency BorghiErh.

At the time of the startup, José and Erh had no investors and no banks to finance them but still, their urge for success saw them through the hard times. In 2006, Lowe saw their effort and offered to partner with the duo creating a new partnership company Borghi Lowe. José being an equality ambassador split his presidency with Erh, a move he thought would make the business extend from diverse strategies. Over the years, the agency has received praises from the domestic and international markets making them be listed among the best ad companies. Recently, the company partnered with Lowe group and Mullen agency enlarging its service territories even closer to the clients.

The Borghi Lowe got a series of changes after joining up with Mullen and Lowe agency giving it its new name Mullen Lowe. José Borghi and Andre Gomes are the CEOs of the agency. José is a firm believer that success doesn’t come on a silver platter, and that one has to work himself out to achieve his desires. Over the years, José’s effort has been recognized through awards and accreditations from various institutes which have seen the change and enthusiasm José Borghi brought to the Advertising Industry.

http://us.mullenlowe.com/about for more.

José Borghi Is A Leader In The Advertising Industry

There are many ways for companies to advertise business products and services. The type of advertising methods utilized depends on several important factors. However, the key is for companies to advertise because without advertising it is hard for companies to survive over the long haul. While there are many ways to advertise, one of the most important questions that companies should ask is whether advertising will be handled in-house or outsourced. This is very important because all the other issues related to advertising will be affected by this decision.

In general, companies should consider the use of an advertising agency for long-term advertising. An advertising agency can devote agency staff to the advertising account. This will give the companies advertising expertise that can be utilized to provide the best advertising for advertising goals. Also, an advertising agency can assist with the actual advertising goals and develop advertising campaigns that will provide the best benefit for companies.Advertising is a serious profession. Advertising agencies do much more than many business people realize. Developing and running advertising campaigns is a complex task that requires people who understand all aspects of advertising. An advertising agency that has an outstanding reputation in the advertising industry is Mullen Lowe Brasil. The president of the agency is Jose Broghi.

When the name Mullen Lowe Brasil is mentioned, people in the business world who understand advertising recognize the name. Located in Brazil, Mullen Lowe Brasil is the best advertising agency in Brazil. The agency is known for its innovative approach and ideas regarding advertising. The agency has a high-powered advertising account list that contains many high profile clients.Jose Borghi is widely considered the best advertising executive in Brazil. Known the world over for his ability to create great advertising campaigns, Jose Borghi is one of the most respected individuals in the advertising industry.

Jose: A Reliable Name in the World of Advertisement

Currently serving as the co-CEO of the Brazilian advertising agency Mullen Lowe. Which is said to be one of the twenty most prominent advertising agencies in Brazil, Jose Henrique Borghi founded the old Borghi and is an advertiser by profession. He achieved a degree in advertising from the Catholic University of Campinas (PUCCamp). During the initial stages of his professional life, he introduced new campaigns and ideas while working for others, which later gave him the confidence to start his own business in the advertisement industry. Borghi lives by the mantra of integration, and due to his commitment to the stimulation of creativity, he is a prime example of someone who values quality over quantity.

The agency itself is a big name when it comes to Brazilian advertising, with the motive to focus on creativity, as is emphasized by Jose. Mullen Lowe Brasil is cited to have received numerous awards throughout 2014-2016 owing to their promising performance. The new Challenger Octopus logo is in fact designed by the Brazilian wing of the agency and used worldwide. With 6 Golds in Lusos and 3 Diamonds in Colunistas Rio, as well as being titled Agency of the Year, Mullen Lowe has proven worthy of the acclamation that it has received. Jose Borghi is one of the reasons of the vast success of advertising, mainly due to his creative mind and managerial methodology in addition to his dedication to the areas of creativity, which is bound to enable the company to flourish even more.

The core idea of the agency is to bring together talent from various walks of life and provide a platform for creativity to prosper. A team of dedicated professionals works along with Jose to maximize ideas and utilize its full potential to influence a large audience. Being a huge network of communication agencies, the company specializes in brand strategy, creative content development, and integrated communication. It has emerged as an agency that is providing services and solutions in this digital era in more than ten countries, while also providing a chance for its customers to work with a team of some of the world’s most innovative marketers. The agency truly lives by the motto that there is no big or small when it comes to work, and this is the main reason that has led to its success.