Avaaz was launched in 2007. It has a simple mission of organizing citizens of all countries to get together and have the world that everyone wants.
Basically, Avaaz is empowering millions of people all across the world and from all walks of life to become active in pressing a number of regional and national and global issues. These can range from corruption to poverty and lead right up to conflict as well as climate change. This is done by taking the help of the internet. This way thousands of small, individual efforts get combined rapidly in order to form a collective force that is highly powerful.
The Avaaz community is a huge organization. It is able to campaign in 17 languages. It has a core team that is spread over six continents. It comprises of thousands of volunteers. The kind of activities includes the signing of petitions, funding various media campaigns along with direct actions. Next is the emailing and lobbying of governments. This is done by organizing protests and events. This is to ensure that all these views and values of people from all across the world get conveyed to all.
They make good use of technology. It brings in an amount of flexibility too. Previously any international groups of citizens or social movements had to build a separate constituency for each issue. This had to grow each year and country by country. This was required in order to scale it up so that it could make a difference.
But technology and global interdependence have taken away these constraints. There is no need to have networks that are specific to an issue any more. There are no national chapters with their own staff and budget. A single, global team is able to work on any issue that may be of public concern. Hence campaigns get extraordinary nimbleness, besides flexibility and focus, along with the scale.
For more information follow Avaaz on Twitter.